First, thanks to Rebecca Chu and her @Smart Reach eBlog for picking up the column, and to Kicking Over My Traces. It's nice to know people are paying attention, not to mention dang flattering when people quote me.
Another reader asked what NextStage's criteria was for male v female oriented pages and if we'd already answered this question before. Excellent questions...how much time do I have in which to answer?
Let me answer the easy ones first;
Have I written about gender based design before? Yes. Here's a list of my writings on the topic:
- Gender Marketing Web Design Differences
- Reading Virtual Minds, Chapter 4, "Anecdotes of Learning"
- Predicting Election Outcomes with NextStage's TargetTrack
- Measuring Value in Wikis and Blogs
- Social Networks, Chat Rooms, Lycos and YouTube
- Rich Media, Gender-Based Marketing and MicroTargeting
- Gender Marketing Differences for Professional Services
- Rich Media, Gender-Based Marketing and MicroTargeting, Part 2
I'll also be publishing two more posts in the Gender Marketing/MicroTargeting series either today or tomorrow. I'll be responding to reader comments and questions later on today.
Thanks and stay tuned...
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