The Science of Communicating & Marketing Your Business

I posted earlier today in Nothing New Under the Sun about the WAA podcast with Avinash Kaushik and how it gave me a chuckle because it demonstrated that there's nothing new under the sun. What it also demonstrated was that people change slowly and adapt to new things slower still, but only if what they're adapting to doesn't have any immediate, obvious benefit to them as individuals or solve some immediate problem they're facing (I've written about the need to benefit visitors in Making Cookies from Breadcrumbs and both benefiting visitors and solving their problems in A Little About Cookies).
This time I'd like to write about something else that's not new under the sun, Privacy. I receive posts from the WAA message board, one of which was about online privacy issues. The reason this is nothing new under the sun is because privacy issues have been haute couture since people discovered there was gold in the online hills (notice how easily I mix my metaphors? Comes from being around a long time in this industry, I guess). I've written about online privacy in Chapter 7, "Experience versus Expectation" of my next book, Reading Virtual Minds and will be sharing excerpts of that chapter in upcoming posts.
Specifically nothing newish about online privacy concerns go back to early 1999. Some may remember that Intel came out with chips which carried their own IDs. Do anything with the computer and that computers' truly unique ID goes out to check if what you're doing is okay to do, unless you opt out and oh, by the way, you're only going to get one chance to opt out and that chance will be given the first time you boot your new computer.
Do I think privacy as an online issue is going to pass? More of that in my next post...