This time I'd like to share data about which gender is having a better experience of the web as a destination.You can see larger images here.
Although not completely pleasurable, women had positive web experiences at least half the time in 2004, much better than in any other year. The same can be said for men. Of the three years listed, men had a great time on the web in 2004 compared to 05-6.
There are reasons for this which can go far beyond the sites visited, though. One thing NextStage has learned over the years is that what's happening in the world greatly affects people's browsing habits and their attitudes towards things (you can read examples here and here). I don't remember, exactly, but wasn't 2004 an election year in the US? Election years tend to be years of promise and hope. But the hope and promise faded rapidly and that is shown in the 2005-6 numbers.This is amusing in its way; our staff sociologist was asking if what happened in the recent US 2006 midterm elections had shown up in our data yet. More of that in a few weeks, me thinks.
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