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Nov 8
The Long Tail, Part 1
I was viewing a presentation by Tom Hochstatter, Director, Yahoo! Search Marketing, and got to the point where "The Long Tail" was mentioned. Wikipedia has a good description of The Long Tail. I should point out that this presentation was posted to the Web Analytics Association's Standards Committee board with the goal of creating some...huh...standards.
What I wonder, though, is do standards promote stagnation?
The history of technology demonstrates that standardization, good at some levels, is a curse at others. There is the story that our roads are the way they are because Julius Caesar dictated them so (no idea how true this is, but roads do seem to be standard width wherever I go). There can be no doubt that the standardization on petroleum fuels and modern transport design have created a standard we can't much longer live with.
I'd appreciate knowing what readers think, though. Are standards useful? More to follow, I'm sure...

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