As mentioned in my Why are so many pages male oriented? (part 1) post, a reader of my How to Build a Super Sticky Homepage IMediaConnection InFocus article asked the question "What's NextStage criteria for determining if material is male or female oriented?"The is a good question, and one which I've answered in the past for clients, investors and the like.
What I learned from answering this question previously is that what I consider an answer (an in depth discussion of Gender Linguistic Modeling, NeuroLexical Scoping, etc.) is not what people are interested in. (Shucks... did I mention I can be boring and dull?)
Let me offer some information and, should you need more, just post a comment to the blog and I'll answer the best I can... First, the science behind determining male v female audience has been around for over 30 years and my explorations in this area have been going on for about 20 of those 30 years. You can find out about my research and how to apply it in my next book, Reading Virtual Minds and some gender specific material in Chapter 4, "Anecdotes of Learning". You can also attend a NextStage presentation or lecture on the subject.
Okay, now that the advertisement's out of the way...
It turns out that not only do men and women respond differently to different words, they respond differently to different colors, different images, different... -- you get the idea -- How men and women navigate the same page or interpret the same website differs, as well. What NextStage has done is taken my 20 years of existing research and ongoing research into these phenomenon and turned it into a series of products which predict with a high degree of accuracy how different demographics will respond to information. For what it's worth, groups interested in learning if their material is male or female oriented, along with several other factors, can check out NextStage's TargetTracktm product.
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