This chart shows that females didn't have a strong interest in returning to specific sites in 2004-5 but that changed dramatically in 2006. A quick guess is that the increase in social networking sites played a key role in the change represented here.
Males, on the other hand, didn't seem to find any specific sites which really triggered their interest enough to warrant a return. In both male and female cases, these numbers need to be put into perspective. The 2006 male bar shows that about 10% of all male visitors were interested in returning to a given site so far this year. If the male web surfing audience for 2006 is 25 million people (for example, let's say), 10% isn't that bad a number especially considering the number of males making their way to a site for the first time.
Why does the male 2006 number go down while the female number goes up? That is made obvious by a piece of research dating back to 1996 and which NextStage recently revisited for yet another study (yes, indeedy, we're bookworms over here). I'll be posting more about that research later on.
I do that a lot, I'm recognizing..."I'll post that later on...". Feel free to let me know if I've forgotten something.
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